CUSTOM CASUAL FRIDAY SHIRTS
Gotta love it when the first round of shirts arrive and the client loves them so much he hires you to create something cool for his new employer.
I also dig it when a client let’s me loose to do my creative thing.
Scroll down for the story behind this collaboration.
HISTORY:
Pioneer Title Agency was formed back in 1975 by Bob Newlon and his wife. It has over 70 offices located throughout the state of Arizona. It’s still family owned and operated.
Their brand voice and personality is approachable and fun so naturally I wanted the designs to reflect that somehow.
Inspired by content from their website:
“Independently owned. Family-operated. Arizona proud. “
“In the business of good deeds”
“The same dedication as 1985, but fewer shoulder pads.”
“Our success is directly linked to our people. Our team and ‘local-first’ company culture are of what we are most proud” – Bob Newlon | Founder
Here are the initial concepts presented:
The first three are WPA era inspired design created to get a gauge on what the client might like
These next two designs are more rooted in a modern, linocut style super graphics incoporating classic Arizona design elements.
From the confident style Saguaro cactus, the lone rider on horseback, to the solitary silhouette of the bird, all elements represent a strong sense of confidence as well as one of independence.
Here’s the one chosen to be tightened up and finalized
I love the ease of VistaPrint’s digital mockup capabilities.They funny thing is that these turn out to be really cool super graphics.
Always love the happy client selfies.
Thank’s again for trusting me with designing something cool for your company.
If you are interested in commissioning a project, please email the studio or call me.